Decisions, made better.
Instar enables you to make the best decisions to drive the success of your business, leveraging state-of-the-art tracking and testing research.
"The Instar team understand our needs and their knowledge of market research enables them to tailor the research to meet the needs of the brands. We greatly respect their opinions as experts in market research."
What We Do
Instar is fully dedicated to Tracking & Testing research. We strive on elevating these critical areas of research so that you can make the best decisions for your business.
- Brand Performance & ATUs
- Campaign Effectiveness & Omnichannel Tracking
- Patient Chart Audits
- Message, Ad, Concept & Digital Testing
- Positioning, TPP Evaluation & Demand Studies
- Conference & Medical Educational Research
How We Do It
ThinkTimeSM Case Study - Building a competitive strategy leveraging insights generated by ThinkTimeSM
To keep celebrating 10 years of ThinkTimeSM, we review how the unique insights generated by this methodology have allowed our clients to generate specific, precise and evidence-grounded competitive strategies. In this Case Study, we explore how ThinkTimeSM, by going beyond traditional perceptual research, supported a client in fueling their growth by gaining a deep understanding of their competitor’s performance.
ThinkTimeSM celebrates its 10th Anniversary!
ThinkTimeSM revolutionised healthcare market research by pioneering the inclusion of Behavioral Economics in Quantitative market research. To celebrate this key milestone, we are releasing a new white paper “Introducing ThinkTimeSM: How behavioural economics can be leveraged to optimise brand messaging strategy.”
BHBIA BOBI Highly Commended - Best Customer Insights
Instar has earned a Highly Commended Entry in the 2023 BHBIA BOBI Awards for Best Customer Insight! Our entry, "In the Middle of it All is a Patient"! This submission showcased a sophisticated quantitative program focused on patient charts, enhancing our client’s understanding of both HCPs & patients and how to best communicate with them.
Make your Tracking Research work harder!
In a joint presentation with Boehringer Ingelheim at the European PMRC 2023 Conference in Rome, we explored how Tracking Research can be made to "work harder" by leveraging some Conjoint Analysis principles, bringing significantly deeper insights whilst providing respondents with a much better survey experience.
Instar is regularly recognised by leading Market Research Associations for its innovative research and business impact it provides its clients.
Instar is compliant with all industry bodies and codes of conduct. We are committed to all local and international laws and regulations relating to data security and transparency that apply to clients and respondents, including GDPR which we have fully implemented. We are proud members and active participants of the BHBIA, EphMRA and Intellus Worldwide (PMRG/PBIRG) organizations. Instar is also certified ISO 27001, putting Information Security as a top priority for our business.
To get in touch with instar and discuss how you can take your research to the next level, please fill ou the form below.