Instar is a global healthcare market research agency specializing in cutting edge Tracking and Testing research.

Our mission is to develop innovative ways to better understand what healthcare professionals do and, more importantly, why they do it.

We Are Experts In 2 Key Areas of Research

Instar delivers fresh insight with real impact by leveraging a tool kit of best practice methods and proprietary approaches, fully customized to fit your business needs.


• Brand Performance
• Brand Perception
• Brand Equity
• Omnichannel Tracking
• Message Recall
• Patient Chart Audit


• Message Test
• Concept Test
• Digital Concept
• Target Product Profile Test
• Clinical Trial Endpoint Test
• Conference Research

Our Difference

Our dedicated focus on quantitative healthcare research allows us to develop unique tools and technologies that are aligned to the changing needs of our clients and their business.

Industry pioneers in the quantitative application of behavioral economics

First agency to use artificial intelligence and chatbot technology in tracking research

Inaugural winner of the 2019 BHBIA BOBI Award for 'Best Use of Innovation'

Unique ability to engage healthcare professionals via our in-house proprietary directory LiMA

Get in touch to find out how we can make a real difference to your business!


How We Do It

Innovative methodologies leveraging behavioral economics to truly understand drivers of decision making

Cutting edge proprietary technology using artificial intelligence to get to the
heart of the "Why?"

Smarter analytics and best in class benchmarks, telling you what good performance looks like

Actionable reports focused on answering your business needs, with interactive dashboards providing richer detail

All of this is underpinned by Instar SoundBoards, our custom assembled virtual panels, providing our clients with fast, easy to implement and cost-efficient research.

Our Innovations

Instar innovations give you fresh insight, helping you shift the needle on brand performance.

Get in touch to find out how our solutions can support your research needs.

Best in class tracking instruments allowing you to get to the heart of brand performance

Tried and tested methods providing a clear picture on how to execute your communication strategy

A custom assembled 'research ready' virtual panel of healthcare professionals that matter most to your business

Unparalleled access to the world's largest directory of 3.5M+ verified healthcare professionals

Our Expertise

Instar's sole focus on healthcare research gives us a strong foundation of expertise across different markets, healthcare professionals and therapy areas.


projects per year




HCP types

Contact us to discuss how you can benefit from our healthcare expertise.

Your Success

Instar is passionate about making its clients successful.

We partner you with a senior consultant responsible for understanding your business almost as well as you do. Your consultant will oversee all of your projects, bringing together the right mix of in-house expertise to deliver results with real impact.

We will be happy to share our success stories and discuss how we can make it a reality for you.


Instar is recognised by leading Market Research Associations for the impact it provides to its clients and the innovation it brings to the industry.



Instar is an Achievers' Paradise. As a fast-growing business, Instar is seeking motivated talent. If you are interested in working at a successful, internationally-focused company where employees are given room to grow and develop, please contact us.



Instar is compliant with all industry bodies and codes of conduct. We are committed to all local and international laws and regulations relating to data security and transparency that apply to clients and respondents, including GDPR which we have fully implemented. We are proud members and active participants of the BHBIA, EphMRA and Intellus Worldwide (PMRG/PBIRG) organizations.

Contact Us

To get in touch with Instar and discuss how you can take your research to the next level, please fill out the form below.

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Our Worldwide Offices

United States

1140 Avenue of the Americas 14th Floor
New York, NY


1801 McGill College
Suite 1000
Montreal, Canada
H3A 2N4

United Kingdom

Fourth Floor
30 Great Pulteney Street


1, Rue Hildegard Von Bingen


18 Rue des Remparts d'Ainay 69002

South Africa

11 Imam Haron Road
Cape Town, 7708
South Africa


Prolongación Bernardo Quintana No. 300, 1202 Col. Centro Sur Querétaro, 76090


Unit 1, Level 10, Block B, East Wing
PJ8, No. 23, Jalan Barat, Seksyen 8 46050 Petaling Jaya Selangor Darul Ehsan, Malaysia

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